The Insurance Marketing System Agencies Use to Keep More Clients
Stop Losing Clients Faster Than You Can Replace Them.
Install a simple Insurance Marketing Operating System (OS) that keeps more of the book you already sold – starting with a free 10-minute Insurance Buyer Confusion Test.
Built for insurance agency owners.
No fluff. No spam.
If this feels familiar, you’re not broken – you’re just missing a system.
You’re signing new clients…
…but losing more out the back door.
You know retention matters,
but you don’t have time to interview every client who leaves.
Rates go up.
Clients get frustrated.
You’re stuck explaining problems you didn’t cause.
Marketing feels random.
Corporate content doesn’t work.
Outside agencies send reports you don’t understand.
And somehow you’re expected to be:
the top salesperson, the manager, the marketer, and the business owner – all at once.
The Insurance Marketing OS: SEE → SAFE → SMART
A simple, visual operating system so every piece of marketing has a job.
SEE
Be clear and visible.
Make your agency easy to find and understand, so buyers
know who you’re for, what you do, and what to do next.
SAFE
Build social trust before price.
Use reviews, proof, and clear messaging so buyers feel safe choosing you, even when rates go up.
SMART
Turn content and reviews into retention.
Run a 100‑minute weekly workflow that educates, retains, and wins back accounts – without becoming a “marketing person.”
What changes when your agency runs on an OS
Fewer surprise cancellations over price
because clients understand changes before they get mad.
Less stress bleeding into home life
because you know what matters each week.
A clear weekly marketing workflow
instead of “we should post more sometime.
Content with a real call to action,
not just likes and emojis.
Confidence your agency isn’t leaking anymore,
so new business actually stacks.
Control in renewal conversations
because clients already trust the value before price comes up.
I built this because agents were being set up to fail.
Most insurance agents are never taught how to run their agency like a business.
You’re trained to sell.
Not to retain.
Not to market.
Not to build trust at scale.
So when clients leave, it feels personal.
Like it’s your fault.
It’s not.
You don’t need more motivation.
You need an operating system.
Here’s the system I install →
— Buck, Founder of the Insurance Marketing OS
Step 1. The Insurance Buyer Confusion Test (Free)
Run a 10-minute test on your website and social profiles to see exactly where buyers get confused, stop trusting you, or fail to take the next step.
What you get:
1. Mini Social Trust Audit
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5 quick checks: clarity, offer, CTA, proof, consistency
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A 0–10 “scroll‑past risk” score so you know how bad it is right now
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Red flags to fix before you post more or run another ad
2. 100 SEE → SAFE → SMART Content Ideas
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100 post ideas sorted by SEE, SAFE, and SMART
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Simple rules for using them in order, so buyers don’t get confused
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So your content actually leads to quotes and renewals, not random likes
If this feels helpful but still random, that’s normal. Ideas without sequence still create confusion. That’s where the next step comes in.
You’ll get the test instantly by email. No spam. You can unsubscribe anytime.
Step 2 (Optional):
The Insurance Trust Engine
Turn your Confusion Test score into a simple, one-page Insurance Trust Engine that maps every SEE → SAFE → SMART post to the exact point where trust is leaking.
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Turn a 0–10 trust score into a one-page map that shows what type of post belongs where.
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Know exactly what to post each week to move buyers from confused to confident.
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Stop random posting and start following a clear, visual trust sequence your team can run.
After you grab The Confusion Test, you’ll see how The Insurance Trust Engine works and how to get it if it’s a fit.
Step 3: Insurance Marketing OS Install Day
This is not a course. It’s a 3-hour system install.
We build the core operating systems your agency needs to stop guessing, stop reacting, and start running marketing with control.
On the Insurance Marketing OS Install Day, you and a small group of agency owners will
install the core systems that drive clarity, trust, and retention — without adding complexity.
This is a working session, not theory.
In 3 hours, we will:
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Clarity on who you serve and what you’re building next
We lock your customer avatar and 90-day targets so your marketing stops drifting and starts compounding.
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The SEE → SAFE → SMART buyer journey
You’ll know exactly how buyers decide — and where your current messaging is losing authority and trust.
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One primary call-to-action across all content
So clients always know what to do next, and you stop diluting attention with mixed signals.
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Your brand voice and content pillars (built live)
So your team can create content without waiting on you — and it still sounds like your agency.
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A live Social Trust Audit on one profile
We fix it together in real time. You use the same checklist to clean up the rest as homework.
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Your Review Engine (SMART phase) installed
Using the 5-Star Google Review Master to:-
Choose the right Review Moments
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Create a simple review SOP
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Add review requests to email signatures
So reviews happen consistently — not accidentally.
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Your 1-page Marketing Operating System Board Including:
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Accountability chart
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Marketing folder structure
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Clear roles
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A 100-minute weekly workflow
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Inputs → outputs (idea → post → scheduler → CTA → review ask)
So everyone knows what to do, when to do it, and who owns it.
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A live demo of the 20-Minute Content Machine
You’ll generate 100 content ideas tied directly to SEE, SAFE, and SMART — not random posting.
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The Conversion CTA Script Pack
50 plug-and-play calls-to-action that turn attention into conversations, without sounding salesy.
Two Ways To Install Your
Insurance Marketing OS
Insurance Marketing OS Install Day
Done-with-you system install in a small group.
Build your OS Board, review engine, and 90-day plan in one focused session.
So your agency operates like a business, not a hustle.
VIP Insurance Marketing OS Install + Content Build
Everything in the Install Day, plus a private Content Creation Jam where we:
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Generate 20–30 posts live
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Create 5–10 Canva templates in your brand
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Schedule at least 2 weeks of content together
Common questions from
agency owners
Q1. I don’t have time for another “project.” View Answer: That’s why everything is built around a 100-minute weekly workflow. The Confusion Test takes about 10 minutes to run, and the Install Day is a single 3-hour working session.
Q2. I’m not good at marketing. Answer: You don’t need to be. This replaces creativity with checklists, maps, and scripts your team can follow without guessing.
Q3. What if I’m not ready for an Install Day yet? Answer: Start with The Insurance Buyer Confusion Test. It shows you exactly what’s broken so you can decide if deeper help makes sense.
Q4. Will this work if I’m captive or independent? Answer: If you run an office, own a book, and care about retention and reviews, it’s built for you.